Docs/Marketplace/Demographics
Marketplace

Targeting by Demographics

Target specific annotator demographics to capture taste preferences from your intended audience.

Why Demographics Matter

Aesthetic preferences vary significantly across different demographic groups. Targeting ensures your taste profile reflects the preferences of your actual users.

Age-Appropriate Content

Gen Z prefers different visual styles than Millennials or Boomers.

Regional Preferences

Design tastes vary by country and culture.

Professional Context

B2B audiences have different aesthetic expectations than consumers.

Domain Expertise

Target annotators with specific knowledge (photography, design, etc.).

Available Demographic Filters

Age Range

Filter annotators by age group to match your target audience.

18-2425-3435-4445-5455-6465+

Geographic Location

Target annotators from specific countries or regions.

North America

  • United States
  • Canada
  • Mexico

Europe

  • United Kingdom
  • Germany
  • France
  • + 20 more

Asia Pacific

  • Japan
  • South Korea
  • Australia
  • + 15 more

Industry / Expertise

Target annotators with relevant professional backgrounds.

DesignPhotographyMarketingFashionGamingFilm/VideoArtArchitecture

Annotator Tier

Filter by annotator quality tier based on historical performance.

GoldTop 10% - Highest agreement rates, lowest skip rates
SilverTop 30% - Consistent, reliable annotators
BronzeAll verified annotators

Configuring Demographic Filters

Set demographic filters on your project to control which annotators can participate. Filters are combined with AND logic (annotators must match all filters).

Example: Configuring Demographics
curl -X PATCH https://api.commandAGI.com/api/projects/proj_abc123 \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "targeting": {
      "ageRange": ["25-34", "35-44"],
      "locations": ["US", "CA", "UK"],
      "industries": ["design", "marketing"],
      "annotatorTier": "gold"
    }
  }'

Filter Trade-offs

More restrictive filters produce more targeted data but reduce the pool of available annotators, potentially slowing down annotation speed. Start broad and narrow as needed.

Pricing Impact

Demographic targeting may affect pricing. Premium filters (Gold tier, specific expertise) typically require higher payment rates to attract qualified annotators.

Filter TypeSuggested Minimum Rate
No targeting (all annotators)1-2 cents/annotation
Basic demographics (age, location)2-3 cents/annotation
Industry expertise3-5 cents/annotation
Gold tier annotators5-10 cents/annotation

Best Practices

Match Your Users

If your product targets Gen Z in the US, use annotators from that demographic. Taste profiles trained on mismatched demographics may not resonate with your actual users.

Use Multiple Segments

For products serving diverse audiences, create separate projects for each demographic segment and compare results.

Validate with A/B Tests

Create profiles with different targeting and A/B test them with real users to validate which demographics produce the best-performing taste profiles.

Consider Cultural Nuances

Visual preferences vary significantly by culture. What's considered "premium" in one market may feel outdated in another.